2013年2月28日星期四
2013年2月27日星期三
Artificial agate recognition
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2013年2月24日星期日
Shenzhen was recognized by a well-known trademark in China mainly focus on household appliances
Journalists from Shenzhen City Trademark Association understands, Shenzhen jewelry enterprises intellectual property consciousness increases ceaselessly, in recent years the trademark quantity rises unceasingly, more than 2100 jewelry enterprises registered and are registered trademarks in total more than 2200 pieces.
reportedly, Shenzhen is currently the country's largest jewelry production base and industrial cluster core, the 70% jewelry produced in Shenzhen.But in a long period of time, Shenzhen jewelry industry brand consciousness is thin, some good performance of jewelry enterprises failed to timely started its own brand and even ordinary trademarks are not registered.
In recent years, Shenzhen operating the jewelry enterprise intellectual property protection consciousness increase ceaselessly, have applications for trademark registration.According to rough statistics, the city now has a jewelry business many 2100, have been registered and is applying for a registered trademark in more than 2200 pieces.
In the past, Shenzhen was recognized by a well-known trademark in China mainly focus on household appliances, medicine, watches and other industries.By the end of 2005, Shenzhen had the first piece of jewelry brand "weeks".
Together with the newly recognized "star of the Millennium", "Ji union" and "ADK", Shenzhen has the jewelry a well-known trademark in China number 4, the jewelry industry has become a well-known trademark development the fastest, the largest number of an industry.
In response, Shenzhen Trademark Association President Huang Weijia analysis, the jewelry industry has a competitive primary stage of the price to the brand warfare, Hongkong brand and foreign brand mass influx, forcing Shenzhen to similar enterprises to adjust product structure in time and brand strategy, enhance brand awareness creation, in the market to gradually establish a good brand image.
Shenzhen is a well-known trademark in China Directory Zhou Dasheng (jewelry) star of the Millennium (jewelry) Ji Union (jewelry) ADK (jewelry) Konka (TV) (SKYWORTH TV) SAST (VCD) Angel (drinking fountains)
three nine (Medicine) Neptune (Medicine) wife (oral liquid) Fiyta (watch) EBOHR Huawei (watches) (Communication) Jinwei (beer) Vanke (estate) family (Sports) Rainbow (paint) Xiangeqing (Catering) Kingdee
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gold jewelry sold by the piece the
a long time, the retail price of the gold market gold jewelry, material fee processing fee pricing model. The material fee Suixingjiushi, follow the Shanghai Gold Exchange prices, in accordance with the self-regulatory approach of Shanghai gold industry, gold and platinum jewelry prices fluctuate; labor charge according to the different varieties of jewelry require different prices, it is essentially the same. Led this pricing approach to the material price, denominated in grams, plus labor charge control by the gram, but is still sold by the gram Pricing model and marketing concept of selling raw materials is not the selling process, and is not conducive to the incentive the goldsmith industry efforts to enhance the design, technology level, and enhance the value of the products.
pure gold jewelry pricing variable grams pricing is priced by the piece, the implementation of the material and labor costs combined Tag on each product are marked with the price and weight, price includes material fee labor charge. This labor charge much higher than conventional solid gold jewelry, reflecting the high value-added
most of the designated retailers in Shanghai opened According to the store manager and the salesperson who reflected by the piece can be acceptable for the people of Shanghai. Consumer price indicated on the product tag Weight can calculate their labor charge is much higher than the conventional gold ornaments, but many consumers fancy, and do not care about the pieces sell or sold by the gram; also I do not care about the price is high or low, are plainly happy consumer. According to reports, the pin faster highlighting the main section of the ad, the gold light weight style better pin, heavy weight will require supporting customized, Old Phoenix Bank Building encountered such a customer. Favorite Some customer requirements with old goldsmith exchange
However, many of its customers, fancy style and craft of the Some salesperson to educate consumers, . Through propaganda and explanation, and some consumers will also buy good value for money The store manager said, cultivate habits of consumption of gold jewelry, is not something that can be accomplished, and to strive to do advocacy work, as soon as possible to shorten the process.
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